
Why Automate?
Process Automation
Give your team the gift of time
Are your teams wasting time cutting & pasting between your systems? Are you drowning in spreadsheets and emails? Do they waste time checking if something needs their attention?
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Feeed can help you automate pretty much anything.
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Together we can identify the “big-wins”.
System Integration
Make data work better, everywhere
Do you have systems that need to talk to each other? Do your customers or suppliers send you data by email or spreadsheets? Is your data stuck inside one system and not realising its full potential?
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We can get data moving between your systems, reducing double entry and improving data integrity in all parts of your business
Web & eCommerce
Connect your website to anything
Is your website getting the data it needs? Are you managing your products and orders across disjointed platforms? Can your customers see their orders?
We can build the APIs and tools you need to keep your website and eCommerce up-to-date, without tying up your team.
Development Consultancy
Requirements Capture
I work with your stakeholders to build user stories which developers understand.
Release Management
Source Control, Release Planning, Roadmaps, Release Documentation.
Agile
Scrum.org PSM 1 certified. Jira and Confluence expert. Scrum Master. Product Owner.
Development
Single-page to full web applications. API Services and Clients.
Project Management
Full Lifecycle Software Project Management
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Team Lead
Recruitment, People Management., Mentoring and Coaching​
Share your vision with us
Choose a time slot which suits you.
Hi, I'm Russell

Agile Development, Automation & Integrations Consultant
I have a long career focussed on helping medium to large organisations make the systems they already have work better for them.
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I help connect them together, adding automation where it makes sense - not just for the sake of it.
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In 2025, I decided to start out on my own, sharing my experience and bringing process automation within reach of small businesses.
Some of the ways we have helped
L'Oreal
In 2024, I worked with L'Oreal UK and Woodside Logistics (Channel Islands) to improve their ordering and transportation management. As the volume of deliveries increased, it was no longer viable to handle orders by email and spreadsheets, not to mention the time it took the team to enter the orders manually. As a bonus, the integration included automatically sending progress updates back to L'Oreal.
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Using off-the-shelf, low-code integration tools, I automated the process so that the Woodside team could focus on customer service and operations.
No more emails. No more spreadsheets. No stray personal data.
Royal Mail
In 2023, Royal Mail International suffered a Ransomware attack, bringing their international operations to a sudden halt. As their operations centre started filling up, they needed to get parcels moving quickly.
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I assisted with the secure transfer of millions of data records to a third party mail/postal provider, over a number of months, using a low-code EDI platform with full auditing and traceability.
Woodside Logistics
Woodside Logistics needed to improve their Customer Onboarding process, which was based on outdated paper forms, emails, scanning and manual entry.​ In some cases, customers were able to place orders before they had been fully credit checked.
I helped Woodside identify that digitising the process was the way to go.
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I built an automated auditable process, integrated with Docusign, which managed the pipeline of trade application forms, from sending the digital forms, through to credit checking and automatically creating customers on their Order Management System.
Client Testimonials
Russell is one of those rare breeds - a commercially minded technology expert. Russell is great at finding technical solutions to business issues whilst keeping an eye on the bottom line. He draws on his diverse technical background - from guided missiles; to billing; wi-fi and web streaming - to find cost effective solutions. As well as strong technical skills he is a good team leader and programme director.
Martin
Renewable Energy Systems
Russell is an extremely reliable person who delivers, in a calm way, each time, even when you continually changing the parameters of what you asked for!
Ashley
Company Director
Russell's always gone that 'extra mile' in giving a full and helpful reply to any queries we've raised, both before and after the transaction.
John
Director, Delivery/courier services